You may be thinking “I don’t need a Facebook page. It’s just another thing that I am going to have to manage.” Your customers are on Facebook so why shouldn’t you be? Just as Ben posted about the other day, Failing To Plan is Planning To Fail.
Facebook allows you to take your brand online and connect with a network of your customers instantly. Most of your customers check their Facebook everyday. Looking at their new feed is an essential part of their morning coffee or their lunch break. Having a Facebook page allows you to have your message delivered into their Facebook news feed.
This can be powerful when you are wanting to distribute a special or let people know that you are closing for a Holiday so they aren’t left standing out in the cold.
A Facebook page is also good for simply having a presence on the largest social network. Even if you weren’t active on Facebook with posts and pictures, people can still check-in to your location. This allows all of their friends to see that they checked-in to your location when they stop by. This “check-in” is automatically sent out to all of their friends news feed. If they have 500 friends, then you have 500 potential new customers just from the click of your customers button. It will say something like “Jeff just checked in to Cohesive Ideas”. My friends will see that and four of them might say “Let’s go hang out with Jeff at Cohesive Ideas.” And instantly you have not one but 5 customers there in your shop.
If you have a WordPress website, you can have your blog feed (or status updates) automatically post to your Facebook page. This will eliminate the need for you to login to Facebook and also scale down the management aspect of social media. There are plenty of WordPress Plugins such as “Status Updater” that will do the trick. You can simply browse for these with a quick Google Search with the keyword phrase “wordpress post facebook plugin” and you will find plenty of options in your Google search.
Your customers are also active on Facebook talking about their favorite brands and sharing with their friends with unbiased information and free testimonials and endorsements for your business. Facebook enables your customers to spread the word for you and reach people on a local or global scale practically overnight.
Social media has become some businesses “tool of choice” for connecting with clients. As long as you can get people to “Like” you that is.